On-Demand Beauty Professional & Referral-Based Marketplace
Client’s Story
A startup approached me with a vision to revolutionize the beauty industry by creating a unique referral-based marketplace. The client has several challenges
Fragmented Market: Beauty professionals were scattered across various platforms, making it difficult for customers to find and compare services.
Lack of Referral System: There was no structured way for customers and professionals to benefit from referrals
Limited E-commerce Integration: Beauty professionals couldn’t easily sell both services and products in one place.
Complex Payment Requirements: The need for a split payment system to manage commissions between service providers, customers, and business owners
Technology Uncertainty: The client was unsure about the best technology stack to use for a scalable, multi-user platform
These challenges were costing the beauty industry potential revenue and growth opportunities, while customers struggled to find and book services efficiently
My Approach
User-Centric Design
– Created personalized profiles for beauty professionals and customers
– Developed an intuitive search and booking system
Referral System Implementation
– Designed a unique referral module allowing all users to earn commissions
– Implemented a system to track and manage referral identities and commissions
Integrated E-commerce Solution
– Developed a platform where professionals could list both services and products
– Created a seamless purchasing experience for customers
Split Payment Gateway
– Implemented a custom payment system to handle complex commission structures
– Ensured secure and transparent financial transactions
Scalable Technology Stack
– Client choose PHP-Laravel framework for backend development
– Designed a responsive frontend compatible with desktop and mobile browsers
– Developed a comprehensive admin panel for platform management
Agile Development Process
– Employed an agile methodology to ensure flexibility and rapid development
– Maintained close collaboration with the client throughout the process
The Result
My (and my team’s) solution transformed the client’s vision into a thriving marketplace:
1. User Growth: The platform saw rapid adoption, connecting hundreds of beauty professionals with thousands of customers
2. Increased Revenue:
– Beauty professionals reported a 30% increase in bookings through the platform
– The referral system generated an additional 20% in revenue for active users
3. Streamlined Operations:
– Beauty professionals saved an average of 5 hours per week on administrative tasks
– Customers reported 50% less time spent searching for and booking services
4. Enhanced User Satisfaction:
– The referral system was cited as the top feature by 80% of users
5. Scalable Infrastructure:
– The platform successfully handled a 30% increase in traffic within the first 6 weeks
CLIENT Testimonials
Hear from BRC’s Client
This platform has revolutionized how we connect with customers and manage our business. The referral system is a game-changer – it’s immediately rewarding and motivates everyone to participate. It’s not just a marketplace; it’s a community that helps beauty professionals thrive
Sarah, Salon Owner